Are you a natural storyteller who loves creating fresh content and building community? Interested in working at a purpose-driven company that serves kids and families? Does building the brand of a fast-moving startup sound exciting?
At COSMO, we’re on a mission to change the world with better technology that’s built specifically for children and families. What it means to be a kid is changing fast, and families need new solutions to keep kids safe but also connected in our digital world.
That’s why we’re building groundbreaking devices and software that help kids be kids, while also keeping them safe and giving parents peace of mind. We help families start smart by creating a safe technology onramp - one step at a time. We don’t repackage adult technology, slap on flimsy parental controls, and call it a kid’s device. Instead, we asked ourselves “what should a kid’s device be?” From there we asked parents, kids, teachers and security experts and stripped away all of our preconceived notions.
COSMO’s flagship product is our award-winning JrTrack Kids Smartwatch and operating system. It’s an all-in-one watch, phone, GPS tracker, step counter, and more - all right on a child’s wrist. And it’s all securely managed by an app where parents or guardians can add approved contacts, set reminders, set alerts and more. We’ve been recognized as a best kids product by the likes of PCMag, Safewise, Fatherly and more, and we’re just getting started.
About the Role:
COSMO is growing fast and this is an amazing time to step into an exciting, early-stage role. We are seeking a talented and passionate Marketing Specialist to join our team and help us build COSMO's brand voice, create compelling content, and engage a growing community of parents, advocates, experts, and partners across various channels.
As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies to increase brand awareness, drive customer engagement, and support the growth of our company. You will be responsible for managing social media channel content, creating compelling blog content, coordinating marketing calendars & campaigns, and assisting with other marketing activities & events as needed. This is an amazing opportunity for a creative self-starter and results-driven individual who is ready to take the next step in their purpose-driven marketing career!
You’re someone who’s passionate about community, loves finding that spark of connection, and dreaming up new ideas (content, partnerships, campaigns, you name it!) to engage and bring people together - and then making it all come to life in the wild! You love stories and creating fresh content - blogs, graphics (love Canva? So do we!), video, etc. - and dreaming up new campaigns and partnerships that will speak to a family audience.
In particular, you are excited about serving and understanding the needs of kids, parents, and caregivers today in our digital world. What does all that look like?
> Bachelor's degree in Marketing, Communications, or a related field.
> 2+ years of experience in a marketing and communications role (marketing, social media, content strategy, etc.)
> Excellent writing and communication skills with familiarity writing blog, social, website, print, and email content.
> Strong familiarity with social media management and content creation across platforms (Instagram, Facebook, TikTok, etc.)
> Knowledge of SEO best practices and experience optimizing content for search engines.
> Experience with content management systems (e.g. Wordpress, Shopify, etc.) and email management (Klaviyo, Mailchimp etc.) is a plus.
> Experience with graphic design & video tools (e.g., Canva, Adobe Creative Suite) is also a plus.
> Self-starter: comfortable initiating action, dreaming up the new things, and bring your ideas to life without hand-holding.
> Creative thinker: ability to generate fresh, innovative, and fun ideas to engage with our target audience.
> Organization wiz: ability to manage multiple projects, keep things on track, and prioritize on tight deadlines.
> Proactive do-er: comfort owning your work, building from scratch, and scaling new processes from the ground up.
> Mission-driven team member: passion for serving the family market and growing building a startup brand!
What You’ll Do:
1)Social Media Management:
-- Develop and implement a social media strategy to engage our target audience (parents, families, educators, etc.).
-- Manage and optimize our social media channels (Facebook, Instagram, Twitter, etc.), including content creation, scheduling, monitoring, and community engagement.
-- Manage and expand our relationships with creators and social media partners, including agencies, affiliates, influencers.
2) Content Marketing:
-- Manage the COSMO blog to grow our audience with insightful & SEO-rich content.
-- Develop and maintain a comprehensive content calendar, including email, blog, and flagship content, ensuring consistent and timely delivery.
-- Collaborate with cross-functional teams to gather input and align content with overall marketing objectives and product launches.
-- Assist with creating flagship content and thought leadership.
3) Event & Partnership Coordination:
-- Support planning, logistics, and execution of partnership initiatives and events, including online giveaways, conferences, etc.
4) Market Research:
-- Conduct market research across our industry as well as with our customers to identify consumer insights, trends, and insights.
-- Use research findings to inform marketing strategies and make data-driven recommendations for product positioning, paid ads, messaging, and targeting.
Interested? We'd love to hear from you! Let us know why you'd be a great fit by sending your resume and cover letter to: email@example.com