At the end of a highly unusual year, holiday shoppers are already showing signs that they aren’t looking for the same gifts they were in years past. It’s been a year for reflection packed with changing circumstances and for all of us some kind of hardship.

Black Friday is all but canceled, Cyber Monday has been spread out over a multi week period and that’s not even the biggest change in holiday shopping. This year parent shoppers are looking for gifts for their kids that will address the new normal that started in 2020.